Sangaria started their line of fake alcoholic drinks for kids with Kodomo no nomimono (Children’s drink), and has been successful enough to offer it in bottles, cans, and even six-packs. They also expanded the product line to include children’s versions of wine, champagne, and cocktails. The beer, flavored like apple juice, even foams at the top when poured into a glass!
Doesn’t this all fall into the same category as Popeye cigarettes? Wrong to be pushing a bad habit on young impressionable minds even though they are just candies?