For Christmas this year, Pediped Footwear, the trendy kids shoe company, is making a very rare offer on its Web site. Starting this Wednesday Dec. 17 to December 31, pediped™ will reduce the price of select shoe styles and then donate 50 percent of the sales from these shoes to the Make-A-Wish Foundation.
“We believe in the Make-A-Wish Foundation and the good work it does with children,” said Angela Edgeworth, pediped president. “We are blessed with healthy children and feel compelled to make a difference in these children’s lives. We initially pledged $50,000, but thanks to the generosity of our consumers, we are confident we can double that. We’ve reduced the price of our shoes, something we never do, as a way to give back to our consumers while benefiting this worthy charity. We hope everyone shares in the spirit of giving this season. Goodness knows people need it now more than ever. We should be thankful every day for what we have.”
Pediped partnered with the Make-A-Wish Foundation this year for the first time, and the collaboration has far surpassed expectations, Edgeworth said. So far, pediped has raised more than $87,000, enough to grant the wishes of 12 children with life-threatening medical conditions. pediped Footwear scheduled four fundraising events this year, two with donation matching and two from which it donated 50 percent of the total sales from select shoes.