On January 16th celebrity parents descended on the Century Plaza in LA for the annual Boom Boom Room Gifting suite.

For the event, Britax was on hand to introduce them to their newest convertible car seat, the Britax Advocate CS Car Seat, which many, including Tiffani-Amber Thiessen, Chad Lowe and Ali Landry, took home.

Unveiled last Spring, the Britax Advocate CS is a high weight capacity convertible car seat which introduces the revolutionary energy-managing Side Impact Cushion Technology, reducing incoming side impact crash energy by 50 percent by diverting crash forces away from the child.

The seat features the Britax tangle-free, five-point harness, a rear- and forward-facing recline, and accommodates children rear facing from 5 to 35 pounds and forward facing from at least one year old and 20 pounds up to 65 pounds. It is also equipped with Britax True Side Impact Protection, Versa-Tether®, HUGS™, premium LATCH connectors, and the Click & Safe® Snug Harness Indicator, which provides extra assurance when the harness is within range of appropriate snugness.

This technology is the first and only to:

• Absorb side impact crash forces before reaching the child, resulting in fewer head injuries.
• Feature robust air chambers that require up to 10 times more force to compress than competing technologies. This results in the transfer of significantly more crash force energy away from the child.
• Provide an energy-absorbing surface area along the full length of the seat, protecting the child’s head, neck and torso.
• Offer a soft, protective surface for the adjacent passenger in a side impact crash.

WIN IT!! Britax offered one (1) Growing Your Baby Reader the opportunity to win a Britax Advocate CS Car Seat.

Congratulations to Michelle comment #32

Thank you to the following sites for blogging about our giveaway:

• Pocket full of sprinkles
• my adventure with baby
• Ardy 22

and the 19 readers that tweeted!

This year the company is launching 3 new products:

This seat falls into the ‘Highest Five-Point Harness Seat Category’, allowing children to remain in a five-point harness for up to 80 pounds or in booster mode up to approximately 100 pounds.

It was created for children aged 2 and up because of it’s straight up and down design. Children under the age of 2 are not developed enough to sit in this position safely.

The Frontier’s True Side Impact Protection distributes crash forces, shields from vehicle intrusion, contains the head and body, and minimizes side-to-side head movement.

Bonus – Britax has added 2 Retractable Cup Holders for convenient drink and snack storage.

2. Boulevard CS (available now in Canada and U.S.)

True Side Impact Protection, which distributes crash forces, shields your child from from vehicle intrusion, contains the head and body, and minimizes side-to-side head movement.

The CS stands for the Click & Safe™, a snug harness indicator that gives an audible affirmation to moms and dads that the harness is snug around the baby by clicking when the harness straps are appropriately tightened.

It has a quick-adjust headrest and harness that re-positions head support and harness height effortlessly without having to re-thread the straps.

Suitable for infants weighing 5lbs – 35lbs rear facing and toddlers 20lbs to 65lbs forward facing.

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3. Advocate CS (available 2009)This seat features two plastic cushions on the side of the seat that called ‘Side Impact Cushion Technology’.

These patented exterior energy-management cushions compress upon impact to protect both the child and adjacent passengers in the event of a side impact crash. This compression provides an increased level of side impact protection.

DISCLAIMER – weights listed in this post are for U.S. markets only. When released in Canada the seat’s capacity may be changed by Canadian Government.

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For the Fashionable Mommy, Britax is now offering a couple of Couture designs. It is not known whether these fashions will be available in Canada, but the U.S. should see them soon!

 

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