It’s that time of year again! Starting today and running through Feb. 5, pediped® footwear will host a Purchases with Purpose fundraiser to benefit the Make-A-Wish Foundation. During this period, select styles of both Originals and Flex shoes will be marked down as much as 40 percent. Half of the sales from this promotion will be donated to the Make-A-Wish Foundation to help grant the wishes of children with life-threatening medical conditions.

This would be a great time to stock up as many favorites are on sale such as Demitri, Ashley, Jayden and Giselles! In total their are 67 styles on sale (45 originals, 22 Flex).

Visit pediped.com to start shopping!

Kyle MacLachlan and wife Desiree Gruber show off their adorable son Callum at the Opening Day of the Mercedes-Benz Polo Challenge at Blue Star Jets Field this weekend.

Callum was mesmerized by the wheels of all of the Mercedes on display on the grounds.

The little cutie strolls from car to car in a pair of Demetri pediped original shoes.

{FAME AND SPLASHNEWS}

Katie Price and Peter Andre take the family out in Malibu, CA.

The couple has moved their family to California for 3 months so that Katie can establish her modeling career Stateside, while Peter works on his next album.

As they adjust to life in the US, their every move will be filmed by cameras for their new ITV2 reality show.

Princess Tiaamii wears Pediped Original Zoe shoes in Pink Metallic.

“We believe in the Make-A-Wish Foundation and the good work it does with children,” said Angela Edgeworth, pediped president. “We are blessed with healthy children and feel compelled to make a difference in these children’s lives. We initially pledged $50,000, but thanks to the generosity of our consumers, we are confident we can double that. We’ve reduced the price of our shoes, something we never do, as a way to give back to our consumers while benefiting this worthy charity. We hope everyone shares in the spirit of giving this season. Goodness knows people need it now more than ever. We should be thankful every day for what we have.”

Pediped partnered with the Make-A-Wish Foundation this year for the first time, and the collaboration has far surpassed expectations, Edgeworth said. So far, pediped has raised more than $87,000, enough to grant the wishes of 12 children with life-threatening medical conditions. pediped Footwear scheduled four fundraising events this year, two with donation matching and two from which it donated 50 percent of the total sales from select shoes.

Learn more about this fundraiser at pediped.com.

The trendy shoe company introduced 40 great new styles and we are giving 2 of our readers a chance to win a pair.

Pediped’s original line provides optimal support and protection during the developmental stages of children’s feet – from the initial crawl to first steps and beyond.

Pediped’s new line of larger, rubber-soled footwear called pediped Flex ™, is perfect for children that have outgrown pediped Originals ™ and is ready for the next stage in footwear.

Aside from being the cutest shoes on the planet, the Pediped Flex line has been officially recognized by the American Podiatric Medical Association as being beneficial for children’s growing feet.

To enter our giveaway please e-mail us at giveaways@growingyourbaby.com , tell us what Flex or Original style is your favorite.

Giveaway closes Friday October 24, 2008

Giveaway Rules

Olive is normally seen without shoes on, but today she wears Pediped Originals Naomi shoes in Silver ($32)

PHOTOCREDIT:Ramey Photo VIA USMAGAZINE.COM

This season’s little princesses will be able to chose from quilted metallic, adorable flowers and 2 new Giselle styles (brown multicolored polka dot).

Styles for boys are offered in the classic loafer as well as suede board shoe and the must have staple: camouflage.

While Pediped Originals are available in sizes newborn (XXS) to 18-24 months (L), the new Flex line has been expanded to accommodate Toddlers with small feet (US sizes 5 up to 12).

Please visit Pediped’s site for more new styles