Hilton Unveils New Value-Driven Brand – Spark by Hilton

Families who are looking to travel for less will love Hilton’s new value-driven brand – Spark by Hilton.

The newest addition to its portfolio of world-class brands, this new brand fills an open space in the industry by creating a new premium economy lodging option to meet the needs of even more guests and owners seeking value, quality, and consistency.  

“Hilton has pioneered the hospitality industry as we know it today, and we continue to grow our portfolio as our guests’ and owners’ needs evolve. The debut of Spark by Hilton builds on that legacy of developing world-class brands as we work to serve any guest, for any trip occasion, anywhere in the world.” Chris Nassetta, President and CEO, Hilton

Spark by Hilton will serve guests looking to maximize the value of their travel experience by delivering reliable, friendly essentials with unexpected touches.

Signature elements will include: 

• • Thoughtful Simplicity: Each location will feature a simple, inspired design with splashes of color and cheer that bring the outdoors in. The public spaces will be designed with multi-functional seating from communal tables to rocking chairs, offering plenty of options for guests to enjoy breakfast, socialize or work throughout the day. Guest rooms will be created with practical amenities, and streamlined furniture including an open closet, in-room refrigerator, multi-purpose work surface, and bright bathroom.

• Reliable Service: Guests will be empowered with the tools needed to make the most of their stay, such as 24-hour digital check-in and Digital Key.
• Unexpected Touches: A complimentary breakfast, featuring premium coffee, juice, and a signature bagel bar with spreads will provide travelers with options to fuel up before they start their day.
• Consistent Quality:
  To ensure the goal of a consistent, quality guest experience, each hotel will be required to complete a full renovation, encompassing all guest-facing areas of the hotel, prior to joining Spark by Hilton and the Hilton family. 

Guests staying at a Spark by Hilton property will enjoy the benefits of Hilton Honors, Hilton’s award-winning guest loyalty program for the company’s portfolio of more than 7,000 hotels worldwide. Members who book directly with Hilton have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of points and money to book a stay, exclusive member discounts, free standard Wi-Fi, and the Hilton Honors mobile app.