This bassinet by YiAhn. From birth to 3 months it can be used as a bassinet, 4 months to 4 years a toy box and bookshelf and then after that a table and chair.
The materials are natural looking, yet modern and the furniture has clean lines.
Because it was just unveiled at the ICFF not a lot of information is given about the materials used or a price point.
It almost looks as though we are dealing with another piece of cardboard baby furniture, which seems to be very popular lately. I could be wrong, but I will update when more information is available.