Welch’s Grape Juice Introduces Lickable Ads

Everyone has heard of scratch n’ sniff. Well that is so last decade according to Welch’s.

Trendhunter is reporting
that the popular grape juice company will be debuting their new marketing gimmick in People magazine this month.

Similar to perfume ads that have panels you pull back to offer a hint of the fragrance, Welch’s is launching tabs in this month’s edition of People magazine in the form of a one page print ad that let the customers peel to taste.

This technology called Peel ‘n Taste was developed by First Flavor in 2006. The strips contain no sugar or calories, and all ingredients have been FDA-approved. They’re produced in bulk quantities of 100,000 to 10 million or more, and quantity-based pricing ranges from 7 to 40 cents per strip.

If you have tried them please let us know if they taste like the real thing…


About the author

Lisa Arneill

SAHM of 2 boys and founder of GrowingYourBaby.com and World Traveled Family. When I'm not running around after my boys, I'm looking for our next vacation spot!

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