Four seasonal collections for newborns, infants and toddlers will hit Nordstrom stores nationwide and nordstrom.com/smallworld throughout 2011, each delivery representing an individual country: ‘Japanese Spring’ launches the line on February 28, followed by ‘Indian Summer’ in June, ‘Scottish Fall’ for September, and ‘Russian Holiday’ in November. Each collection includes items priced from $18 to $169 from collaborators such as Petunia Pickle Bottom, TOMS Shoes, FEED, Trumpette, Baby Nay and Mighty Fine.
“When Disney shared Blair’s original artwork with us from its archives, we were excited about how well it would translate into quality merchandise,” said John Hunt, Nordstrom merchandise manager for infants and toddlers. “We hope our customers will love this art-driven collection as much as we do.”
“Our creative team here at Disney Consumer Products has always been inspired by the original Small World art and wanted to draw upon the magical story, prints and patterns, and diverse iconography to create this design-driven contemporary children’s collection that brings beauty, meaning and the legacy of ‘it’s a small world,'” said Robert Oberschelp, director, Disney Collections, DCP. “This collection is especially great for gift-giving and keepsakes as the story of Walt Disney’s ‘it’s a small world’ is truly timeless.”
To give back, Nordstrom and Disney are teaming with TOMS Shoes and FEED Projects to offer philanthropic pieces in the collection. TOMS Shoes will give a pair of new shoes to a child in need, while FEED Projects Small World items will benefit UNICEF, which was the ride’s original 1964 beneficiary. Funds raised from the sales of FEED’s collection of items will enable UNICEF to provide vitamin supplements to children in need.
Customers can receive a collectible, limited-edition lithograph of Mary Blair’s artwork each season with any purchase from the line (one per customer, while supplies last).
Related Articles:
- Appaman Introduces Spring/Summer 2011 Collection
- barley & birch ~ Clothing that’s as earth-friendly as it is kid-friendly!
- Burberry Introduces 2011 Children’s S/S Collection
- Disney Introduces New Tour ~ Wild Africa Trek