RECALL – 272,900 Make Believe Ideas Seven Rainbow Road Board Books Due to Choking Hazard

Make Believe Ideas is recalling 272,900 Rainbow Road Series Board Books due to a choking hazard. The plastic binding rings on these children’s books can detach, posing a danger to young children.

RECALLED Rainbow Road Series Board Books

These board books were sold individually and in a book box with four books. They were available at popular retailers like Target, Barnes & Noble, and Sam’s Club, as well as online platforms such as Amazon. The books were also sold at school book fairs.

Make Believe Ideas has received reports of the plastic rings detaching in the United States and Australia, but thankfully, no injuries have been reported.

This recall involves seven board books under the Rainbow Road Series Board Books. The books are children’s board books bound together with plastic rings. The books were sold individually as well as in a book box with four books. The recall includes the following board books and ISBN numbers. The ISBN number is printed on the book’s right-hand corner on the back above the bar code.

Book Title ISBN
Animal Counting 9781803374802
Dinosaur’s First Words 9781803374932 and 9781803372211
Old MacDonald Had a Farm 9781803376790 and 9781803373355
Rainbow Road Book Box 9781803376288
There Was an Old Lady Who Swallowed a Fly 9781803372945 and 9781803371580
Things that Go! 9781803374826
Unicorn’s Colors 9781803374789 and 9781803376622
Where’s My Bottom? 9781803372723 and 9781803376738

If you have purchased any of these books, please stop using them immediately. Contact Make Believe Ideas to receive a refund in the form of a gift card. Simply register online at to begin the process. After registering, you will be given instructions on how to dispose of the books.

For more information on this recall, visit and click on “Product Recall” at the bottom of the page. You can also reach Make Believe Ideas directly at their toll-free number, 877-206-1091, from Monday to Friday between 7 a.m. and 6 p.m. CT.

About the author

Lisa Arneill

Founder of Growing Your Baby and World Traveled Family. Canadian mom of 2 boys, photo addict, lover of bulldogs, and museumgoer. Always looking for our next vacation spot!

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