Toys”R”Us Launches “Be A Hero For Autism” Campaign

Toys”R”Us, Inc. has announced the launch of a new fundraising campaign to benefit Autism Speaks, North America’s largest autism science and advocacy organization. The campaign, called “Be A Hero For Autism,” is highlighting the everyday heroism of children affected by autism.

Be a Hero For Autism

This is the fifth consecutive year that Toys”R”Us has teamed up with Autism Speaks to raise funds for children with autism. To raise money, now through April 30 Toys”R”Us and Babies”R”Us stores are accepting donations to help support research towards autism in their goal of finding a cure for the disorder. Donations are also being accepted online at

The website features a scrapbook theme highlighting children who are heroes despite having autism. The site will look at their daily achievements and showcase these children doing extraordinary things.

“With millions of families in the U.S. impacted by this disorder, we wanted to shine a spotlight on the everyday heroes of autism, including children who learn to overcome obstacles and reach new milestones, to those who know a child with the disorder and are committed to helping solve the autism puzzle,” said Jerry Storch, Chairman and CEO, Toys”R”Us, Inc. “At Toys”R”Us, we love kids, and we are proud to have partnered with Autism Speaks for five consecutive years in their mission to fund global biomedical research on autism and advocate for the needs of individuals with this disorder and their families.”

Toys”R”Us is hoping this year;’s theme will encourage more people to donate money towards helping those with autism find help. As an added encouragement, people who donate $10 or more in-store will receive a reusable, giraffe-themed shopping bag designed by James Hogarth, a talented artist with autism.

Toys “R”Us is also announcing their sponsorship for Walk Now for Autism Speaks, a walkathon featuring more than 80 walk events taking place throughout North America. Teams of Toys”R”Us employees will be walking alongside Geoffrey the Giraffe to help raise awareness for autism. Individuals with autism, as well as family and friends, will be joining the walks to raise funds for Autism Speaks. These funds go to support research and advocacy efforts. – Summer, staff writer

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About the author


Summer is a mom of three, living life in the slow lane along historic Route 66. She writes, homeschools, gardens, and is still trying to learn how to knit.

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