Frozen fever doesn’t seem to be dying down. Since its release in November of 2013, everything about the movie from its characters, music and locations has been an obsession for Disney fans. Initially the themed toys were slow to come, but over the past 6 months that has changed – Big time! While at Toy Fair this year Frozen merchandise was everywhere but some of my favorite toys debuted this year come from Mattel.
Barbie is on the move again! This time the iconic figure is getting a new luxury house and a fancy Pop-up camper. While at Toy Fair this past week I had the chance to preview both! Videos Below.
Since hitting the small screen 2 years ago, Sofia The First has been one of the most popular shows on television for kids 3+. Initially, the toys were slow to come, but this year we have seen some really great sets for little fans of the show.
Debuted at Toy Fair earlier this year, the Royal Prep Academy is by far one of my favorite play sets to be released from the collection.
The holidays are about to get a little more exciting for Despicable Me fans! This week MEGA Brand announced that they will be debuting a new line of easy-to-build and fully customizable construction sets based on the super-popular Despicable Me franchise in the coming weeks.
Disney’s number one movie, Frozen is still mesmerizing kids all over the planet. And while the stock has been thin of merchandise over the past 8 months, retailers are gearing up for the holidays with lots of new dolls, playsets and accessories.
We recently got our hands on Mattel’s new Ice Skating Anna doll($35) and are excited to show you how cute this doll is!
I still remember my first Barbie Camper like it was yesterday. I was only 4 or 5 years old and it was all I wanted for Christmas. Measuring a generous 3 feet long, my Barbie Star Traveller Motorhome was the cat’s pajamas and we had it until I was in my twenties. It came with […]
Since her debut in 2012 Sofia The First has been one of Disney Junior’s most popular shows. A little girl who becomes a princess when her mom marries the King, Sofia is a bit of a ‘people’s princess’, because she struggles with the formalities of royalty. But this is what makes her so loveable. She is sweet, kind and practical – just like the average little girl.
Mattel creates a variety of toys for various brands like Disney, Nickelodeon and Marvel. The introduction of new movies, expansion of popular shows and the continued success of long standing characters is keeping the toy maker very busy in 2014. In addition, they are expanding their own Hot Wheels, Barbie, Monster High and Ever After collections.
The race is on! Every year parents head to the store manned with their lists, only to find their kid’s top selections out of stock. We’ve all been there. Actually I have found myself there more times that I care to admit. This year I started out with a better plan. Shop early and grab the hot toys first. I am ‘this’ close to being done and haven’t hit a snag yet…
It is almost that time of year when shoppers will be flooding the stores looking for the perfect gifts for their kids and family members. Yesterday the team Time To Play Magazine announced their favorites for the upcoming holiday season. Over the past year, they’ve looked at and reviewed literally thousands of toys.
Mattel has a lot in store for kids this year. I had the opportunity to tour their booth while at Toy Fair this past week and want to share some of our favorites. A favorite for little girls will be Cinderella’s Transforming Pumpkin Carriage. Just like in the movie this whimsical wagon transforms from a […]
Celebrities walked the pink carpet with their kids over the weekend for the Barbie Dream Closet event in Manhattan over the weekend.