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Tag: "Mattel"

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Toy Fair 2014 ~ New For Mattel

Mattel creates a variety of toys for various brands like Disney, Nickelodeon and Marvel. The introduction of new movies, expansion of popular shows and the continued success of long standing characters is keeping the toy maker very busy in 2014. In addition, they are expanding their own Hot Wheels, Barbie, Monster High and Ever After collections.

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Hot Wheels Turns Up The Heat With Their Triple Track Twister Set

The race is on! Every year parents head to the store manned with their lists, only to find their kid’s top selections out of stock. We’ve all been there. Actually I have found myself there more times that I care to admit. This year I started out with a better plan. Shop early and grab the hot toys first. I am ‘this’ close to being done and haven’t hit a snag yet…

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Time To Play Mag Announces Their Tops Picks For The Holidays

It is almost that time of year when shoppers will be flooding the stores looking for the perfect gifts for their kids and family members. Yesterday the team Time To Play Magazine announced their favorites for the upcoming holiday season. Over the past year, they’ve looked at and reviewed literally thousands of toys.

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Toy Fair 2012: New For Mattel!

Mattel has a lot in store for kids this year. I had the opportunity to tour their booth while at Toy Fair this past week and want to share some of our favorites. A favorite for little girls will be Cinderella’s Transforming Pumpkin Carriage.  Just like in the movie this whimsical wagon transforms from a […]

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Celebrity Families Walk The Red Carpet At Barbie’s Dream Closet Event

Celebrities walked the pink carpet with their kids over the weekend for the Barbie Dream Closet event in Manhattan over the weekend.

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How Do You Chose The Perfect Toy?

It’s that time of year when those who don’t have kids are trying to figure out what to buy for a niece or nephew, grandchild or godchild and parents who have kids are buying outside of their age range.

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Time to Play Magazine Announces Their Hot Summer Toy List

Yesterday we had the opportunity to attend Time To Play Magazine’s Summer Toy Showcase to preview what is going to be hot for kids this Summer.

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Barbie Goes Gaga!

Mattel’s iconic fashion doll has received a pop star makeover thanks to 29-year-old designer Lu Wei Kang, from Beijing.

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Mattel Reveals and Defends ‘Tweenage’ Dora

Initially, Tweenage Dora was not to be revealed until the fall. But in response to all of the controversy a photo was released yesterday showing a young girl in flowered tunic, purple leggings and sandals.

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Mattel To Introduce A Grown Up Dora!

This year, Mattel has big news for girls 5 and up – Dora the Explorer is growing up! She’s moved to the big city, attends middle school and has a whole new fashionable look. Only known as “Tweenage Dora”, this new grown up version will be released this fall and will launch with an online […]

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Toy Review: Hot Wheels Power Loop Stunt Zone

Now that my son has figured our how to play with toy cars, we thought it would be a good idea to try Mattel’s Hot Wheels Power Loop Stunt Zone. This cool toy caught my eye because of all of the loops and fun stuff that the cars can do. After getting it together, which […]

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Judge Rules That Company Can’t Sell or Produce Bratz Dolls

If you kids like those U.S. District Judge Stephen Larson rocked the toy industry with his order that MGA must immediately stop manufacturing their popular Bratz Dolls. In a generous move, he has allowed MGA to wait until the holiday season ends to remove the toys from store shelves. The decision was a stunning defeat […]

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Monday Giveaway: 5 Barbie: A Christmas Carol DVD’s

Most little girls have a Barbie or want one. She has been an iconic figure for decades. For Christmas Mattel is releasing Barbie: A Christmas Carol for families to enjoy. It’s Barbie’s first Christmas movie and it will prove to be a favorite for this and many years to come! In this animated holiday tale […]