Nestle Introduces ‘Pod’ Style Formula Machine

While I am a pro-breastfeeding mom, I understand that many parents use formula.  Breastfeeding doesn’t always work for every family leaving formula the only choice for some.

With that being said, I don’t like sneaky marketing tactics, hospital formula sampling or the mind games that the formula companies play.

Today I came across a press release for Nestle’s newest gimmick.  Modeled to work much like a Keurig or Tassimo coffee machine the ‘BabyNes‘ is a pod style formula machine that offers single-serve formulas for infants and young children up to the age of three years.

Really?  Are we REALLY here?  They claim to have created a machine that ‘combines state-of-the-art technology with the utmost safety and convenience, that ensures a hygienic, quick and easy bottle preparation.’  I think they are looking to lure tired new parents in with the convenience factor.

The Huffington Post reports that the BabyNes machine, which is currently only available in Switzerland, sells for 249 Swiss francs ($284) with capsules costing between 49 and 55 Swiss francs for a pack of 26, roughly double the cost of regular powdered baby milk in Switzerland.

I get that companies are trying to be creative in order to boost the bottom line, but we really need to re-think how far we’ll let them go to do it.

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About the author

Lisa Arneill

Mom of 2 boys and founder of and World Traveled Family. When I'm not running around after my boys, I'm looking for our next vacation spot!

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